Digiflex capability came under the spotlight recently when the packaging and food media visited UNI Packaging’s state-of-the-art digital facility at Fontenay-le-Comte, France, on a fact finding visit.
Hosted by UNI Packaging UK’s managing director, Rod Entwistle, together with Group marketing director, Nathalie Caresmel, the media party included:
David Pittman – Package Print Editor – Tarsus Group
Elisabeth Skoda – Deputy Editor, Packaging Europe
Waqas Qureshi – News Editor, Packaging News
Jenny Eagle – Senior Editor, FoodProductionDaily.com
The visit, which followed the recent investment in a second HP Indigo 20000 digital press, was arranged to provide key media with an insight in to UNI Packaging’s market leading capabilities in digitally printed flexible packaging. The Group’s initial investment in an HP Indigo WS6600 Digital Press provided the ideal solution for short run, multiple product SKUs, as well as extended marketing and traceability activities through its variable data printing capabilities. In response to increased demand, together with the development of a longer term investment strategy that creates added-value for their customers, UNI Packaging purchased their first HP Indigo 20000 machine in 2014.
Following a flight from London City and a transfer from Nantes to UNI Packaging’s SAC site at Fourtney-le-Comte, the media party received an Group overview presentation, together with an insight into Digiflex strategy, by Franck Caresmel – UNI Packaging’s business development director. A guided tour of the facility followed, starting with the impressive brace of HP Indigo 20000 digital presses, situated side-by-side in a purpose built print hall.
A tour of the remainder of the facility was culminated by a presentation by Gary Haston, managing director of Oui3, UNI Packaging’s brand communication and design agency, who explained the interface between UNI’s in-house packaging design and Digiflex.
At the back end of the day, with questions answered and notes taken, the party relocated to a nearby hotel to continue discussions over dinner and drinks.
Having been presented with digitally printed personalised ‘goodie bags’, the party flew back to London the following day.
Why did UNI Packaging host a media visit and what did we get out of it?
Given the pace of the digital revolution and number of flexible packaging businesses investing in a digital capability, it is vital to be able to show potential customers the business opportunities that we are able to pursue with Digiflex. By having key media witnessing [and reporting on…] the scale and scope of our digital investment is essential if we are to attract and retain leading brands as customers for the future and increase market share.
UNI Packaging is planning a third digital line to be installed in 2016. The timescale and location of this press is yet to be decided.